Kindle is our #1 bestselling item for two years running. It’s also the most-wished-for, most-gifted, and has the most 5-star reviews of any product on Amazon. Now it's even better.
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Kindle at a Glance
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E Ink 101: Compare Kindle's Screen to Traditional LCDs | ||||
Not All E Ink is the Same - Kindle Uses "Pearl", the Latest Generation E Ink for 50% Better ContrastWhen considering an ereader, you should ensure that you are getting a device with the latest generation E Ink technology, referred to as "Pearl". Our all-new Kindle uses Pearl, resulting in the best reading experience possible with 50% better contrast and the sharpest text. PopSci.com named our Pearl display a "Best of What's New 2010" winner stating, "The newest Kindle's most impressive achievement (among others, including a reduced size and a slashed price) is its E Ink Pearl screen, which is just an absolute pleasure to behold." How Electronic Ink WorksElectronic ink screens work using ink, just like books and newspapers, but display the ink particles electronically. People who see the display for the first time do a double take because the screen looks like real paper. No Eye Strain - Reads Like Real Paper, Not a Computer ScreenKindle's electronic ink display is ideal for reading because it does not create the same eyestrain as reading on traditional backlit LCD tablets or laptops. Clearer Text and the Sharpest DisplayElectronic ink uses actual ink to create crisp, print-like text similar to what you see in a physical book. Kindle's proprietary, hand-built fonts take advantage of the special characteristics of the ink to make letters clear and sharp. No Glare, Even in Bright SunlightKindle's screen reflects light like ordinary paper, eliminating the glare created by backlit LCD displays on tablets or smart phones. Kindle can be read as easily in bright sunlight as in your living room. Longer Battery LifeElectronic ink screens require no power to maintain a page of text, allowing you to read for up to a month on a single charge versus hours on a tablet or smart phone. This low power consumption also means that Kindle, unlike a laptop, never gets warm so you can comfortably read as long as you like. Read Before Bed Without Affecting SleepAccording to a recent article in the Los Angeles Times, sleep experts say that reading on closely-held backlit screens before bed inhibits melatonin production, which is critical for a good night's sleep. "The take-home lesson is that insomnia and electronic gadgets emitting light should not [be] mixed before bedtime...Kindle is better for your sleep." Why is E Ink Easier on the Eyes than LCD?Here are some of the technical reasons:
| ![]() Fonts on Kindle's ink-based display look smoother and more natural than on an LCD display.
![]() Kindle lets you read for up to one month on a single charge versus hours on a tablet or smart phone. What Customers Say About Kindle's Electronic Ink Display"My first impression of Kindle's screen was: 'That's a screen?! It doesn't look like a screen.'... It looks like a book page, only perfect. No grain or pulp."—Jeremy "I love how the screen really looks like a page, because I do work at a computer all day, and the last thing I want to look at is another screen."—Amy P "I found the contrast to be soothing and I was able to read in direct sunlight with no glare."—M. H. | |||
Kindle Comparison
Kindle (Wi-Fi) is a great choice if you already have a high-speed internet connection and wireless router set up in your home and do not need the added convenience of a 3G connection. 3G enables you to download books anytime, anywhere, while on the go. If you do not have Wi-Fi set up in your home, Kindle 3G may be a better option. Kindle 3G (Free 3G + Wi-Fi) is the easiest option because there is no wireless setup—you are ready to shop, purchase, and read right out of the box. Built-in Free 3G connectivity uses the same wireless signals that cell phones use, but there are no monthly fees or commitments—Amazon pays for Kindle’s 3G wireless connectivity. The added convenience of 3G enables you to download books anytime, anywhere, while on the go—without having to find a Wi-Fi hotspot connection. With wireless coverage in over 100 countries and territories, Kindle 3G is a great option for travelers. Check 3G coverage area. See How the Latest Kindle Compares to the Previous Generation
Founder Jeff Bezos Discusses the All-New Kindle Features All-New Design Lighter & Thinner - Only 8.5 Ounces When reading for long periods of time, we know that weight matters. That’s why we worked hard to make our newest Kindle lighter than ever – only 8.5 ounces – so you can read comfortably for hours with just one hand. Kindle is lighter than a typical paperback, and thinner than a magazine. Just a third of an inch in profile, Kindle fits perfectly in your hands. Ergonomic Design Kindle is easy to hold and read. We designed it with long-form reading in mind. When reading for long periods of time, people naturally shift positions and often like to read with one hand. Kindle's page-turning buttons are located on both sides, allowing you to read and turn pages from any position. The new soft-touch, textured back is comfortable to hold and never gets hot in your hands. Never Gets Hot Unlike a laptop or tablet, Kindle never gets hot so you can read comfortably as long as you like. Simple to Use, No Computer Required Unlike most electronic devices, we wanted to keep Kindle simple. Kindle is wireless and ready to use right out of the box – no setup, no software to install, no computer required. Long Battery Life - Up to a Month Battery Life of Up to One Month A single charge lasts up to one month with wireless off. Keep wireless always on and it lasts for up to 3 weeks. Battery life will vary based on wireless usage, such as shopping the Kindle Store, web browsing, and downloading content. Charge Via USB Kindle ships with a U.S. power adapter and a micro-USB cable for charging your Kindle from a computer USB port. The U.S. power adapter supports voltages 100V-240V. Get Books in 60 Seconds Whispernet utilizes Amazon's optimized technology plus Wi-Fi networks to enable you to wirelessly search, discover, and download content on the go. Your books and periodicals are delivered over Wi-Fi via Whispernet in less than 60 seconds. Wireless download speeds can vary based on file size. New, Built-In Wi-Fi Kindle automatically detects nearby Wi-Fi networks at school, home, or your favorite café. At a hotel or café that requires a password? Simply enter the password and connect to the network. Once you have added a Wi-Fi network, Kindle will automatically connect to that network the next time you’re near the hotspot. Kindle does not currently connect to enterprise or peer-to-peer networks. Free Access at AT&T Hotspots Enjoy free Wi-Fi access at AT&T hotspots across the U.S. for shopping and downloading Kindle content — no AT&T registration, sign-in, or password required. Carry Your Library in 8.5 Ounces Holds Over 3,500 Books The ultimate travel companion, Kindle weighs 8.5 ounces and holds up to 3,500 books. No longer pick and choose which books fit in your carry-on. You can always have your entire Kindle library with you. Worry-Free Archive Delete with abandon. We automatically keep an archival copy of your Kindle books-—re-download for free, anytime. We even back up your last page read and annotations, so when you re-download to the device you can pick up where you left off with all of your notes still in place. Please see more information about your library content. Collections Organize your Kindle library into collections, or categories, to easily access any book you are looking for. You can add an item to multiple collections to make organizing and finding titles even easier. For example, you can add the same book to your "History" and "My Favorite Authors" collections. Reading, Revolutionized Lose Yourself in Your Reading The most elegant feature of a physical book is that it disappears while you're reading. Immersed in the author's world and ideas, you don't notice a book's glue, the stitching, or ink. Our top design objective is to make Kindle disappear — just like a physical book — so you can get lost in your reading, not the technology. Paper-Like Screen with New E Ink Pearl Display for 50% Improved Contrast Our latest Kindle uses Amazon's new, high-contrast E Ink Pearl display with 50% better contrast, for the clearest text and sharpest images. With Pearl, the most-advanced E Ink display on the market, text "pops" from the page creating a reading experience most similar to reading on printed paper. Sharp and natural with no glare or backlight, reading on Kindle is nothing like reading on a computer screen. Those who see it for the first time always do a double-take. New Proprietary Screen Technology - Faster Page Turns, New and Improved Fonts Kindle’s new, high-contrast display is further optimized with Amazon’s proprietary waveform and font technology to make pages turn faster and fonts sharper. Waveform is a series of electronic pulses that move black and white electronic ink particles to achieve a final gray level for an image or text. We have tuned Kindle's waveform and controller mechanism to make page turning 20% faster. This waveform tuning, combined with new hand-built, custom fonts and font-hinting, make words and letters more crisp, clear, and natural-looking. Font hints are instructions, written as code, that control points on a font character's line and improve legibility at small font sizes where few pixels are available. Hinting is a mix of aesthetic judgments and complicated technical strategies. We've designed our proprietary font-hinting to optimize specifically for the special characteristics of electronic ink. Read in Sunlight with No Glare Kindle's screen reflects light like ordinary paper and uses no backlighting, eliminating the glare associated with other electronic displays. As a result, Kindle can be read as easily in bright sunlight as in your living room. Adjustable Text Size Kindle has eight adjustable font sizes to suit your reading preference. You can increase the text size of your favorite book or periodical with the push of a button. If your eyes tire, simply increase the font size and continue reading comfortably. Now every book in your library can be large print. New Font Choices Kindle now has three font styles to choose from - our standard Caecilia font, a condensed version of Caecilia, and a sans serif option - so you can change your font style along with the font size. Screen Rotation Manually rotate the display from portrait to landscape to view maps, graphs, tables and Web pages. Newspaper Reading Using Kindle's 5-way controller, you can quickly flip between articles, making it faster and easier to browse and read the morning paper. Want to remember the newspaper or magazine article you just read? Clip and save entire articles for later reading with a single click. Newspapers are auto-delivered wirelessly to Kindle before they hit newsstands. Sharp Display of Images and Photos Kindle's high-resolution screen boasts 16 shades of gray and 50% improved contrast, for the sharpest text and images. Support for Non-Latin Characters Kindle can now display Cyrillic (such as Russian), Japanese, Chinese (Traditional and Simplified), and Korean characters in addition to Latin and Greek scripts for certain file types. To view your personal documents with non-Latin characters on your Kindle, send your file as a Microsoft Word document (DOC) attachment to your Kindle's e-mail address ("name"@free.kindle.com). The file will be converted to Kindle format and sent to your Kindle via the Wi-Fi connection and also to the e-mail address associated with your Amazon.com account at no charge. See more details about Kindle’s Personal Document Service via Whispernet here. Loading TXT files containing non-Latin characters over USB is currently not supported as some characters may not display properly. Full Image Zoom Images and photos display crisply on Kindle and can be zoomed to the full size of the screen. Precise 5-Way Controller Kindle has an easy-to-use 5-way controller, enabling precise on-screen navigation for selecting text to highlight or looking up words. No on-screen fingerprints. |



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